Thoughts from
Six West’s founder

Jason Williamson

April 2022
Jason Williamson

Six West. It is a well-known name and brand within the world’s aircraft leasing industry, with a reputation for consistently delivering the safest and highest quality of flight operations on behalf of the world’s leading aircraft lessors. From the humblest of beginnings, we are now operating hundreds of flights annually across the globe, having supported more than 70 clients and operated in 98 countries and counting. We now provide compelling alternatives to what was the established status quo. We have developed robust, accurate and timely data utilisation tools and applied predictive analytics which we see as part of the end game in exceeding our clients’ expectations with our solutions. We are driven each day to operate in an increasingly perfect information environment that exists within a sphere of safety and regulatory compliance with no room for exceptions. We have been recognised by our industry peers with a 2019 shortlisting in the Dublin, Irish Aviation Awards, and a win in the 2019 Cork Business Awards for the Most Innovative Business. We can’t wait for these competitions to start again, in a post COVID world!

2021 has been a year of unforeseen tragedy for so many people, families and business organisations across the globe. Six West was not left unscathed and we have worked hard to continue to achieve the results we needed in an environment that posed challenges no one has seen before. The aircraft leasing industry is dealing with a set of metrics that have reached a scale nobody imagined a year ago and we have had to respond in kind with our own adaptations as the industry grapples for a way through the current business fog and seeks to build a realistic and a sustainable plan for the future.

Our 2020 restructure allowed us to dispose of our private jet crewing business and provided a timely opportunity for us to refine our value proposition to aircraft lessors by affirming our long-term strategic commitment to the industry. We have conducted our own sector research to determine what is driving returns for lessors, what are the value markers to the business over the immediate and the long term and what is the impact on market lease rates post COVID, as well as how can Six West can position itself to anticipate our clients’ needs before they even arrive on our doorstep.

We have used the opportunity of our restructure to reshape our Board of Directors, and attract a depth of experience and expertise that hitherto was not available to us. We have created new partnerships with regulatory bodies and promising ventures with innovative start-up companies who are seizing opportunities in the shifting landscape. We have attracted new investor opportunities that promise to add to our depth of talent, providing us with more tools to not only maintain our position as the leader in this industry, but to exceed even our own current capabilities.

We have worked tirelessly to build Six West and its reputation in an unforgiving industry, where reputation is everything. Our team has especially learned over 2021, the inestimable value of resilience and the far-reaching effects of courage and we are confident in our position in serving our clients within the aircraft leasing industry as another year turns over and new horizons, full of hope, begin to unfold before us.

I thank each of you from the bottom of my heart who have contributed in small or large ways to the initial successful years of Six West and my pledge to you is that we will continue to deliver the world’s safest and most efficient solutions to the aircraft leasing industry.

Yours faithfully,

Jason Williamson


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