Six West Aviation Unveils New Brand Identity Reflecting Its Evolution and Future Vision

Six West Aviation, a global leader in flight operations and asset management for the aviation leasing industry, is proud to unveil its refreshed brand identity, marking a new chapter in the company’s continued growth and innovation.

The rebrand introduces a bold new logo, refined colour palette, contemporary typeface and a fully redesigned website – all reflecting Six West’s position at the forefront of global aviation services. The updated visual identity aligns with the company’s dynamic approach to solving complex operational challenges and delivering tailored solutions to lessors and operators in the global aviation industry.

“This rebrand is about more than just aesthetics – it’s a signal of how far we’ve come and where we’re headed,” said Jason Williamson, Founder of Six West Aviation. “Our new look reflects our global scale, our deep industry expertise, and our commitment to pushing boundaries in aviation support services.”

The new branding is designed to resonate with Six West’s diverse and international client base. It brings greater consistency and clarity across all communications while reinforcing the company’s core values of precision, agility and integrity.

The newly launched website offers a streamlined experience, allowing users to explore Six West’s services with enhanced clarity and ease of navigation. The site also features new content, team insights and a refreshed blog covering trends and innovations in the aviation sector.

“Our industry is constantly evolving, and we’re evolving with it,” added Paul Cantillon, Head of Planning & Coordination at Six West Aviation. “This brand refresh represents who we are today: a trusted partner to the world’s leading leasing companies, offering future-focused solutions in a high-stakes environment.”

The launch of the new brand follows a period of significant expansion for Six West Aviation, including recent global operations milestones and the strengthening of its technical and flight operations teams.

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