Six West Continues Sponsorship of The Kerry Way Ultra for Third Consecutive Year

Six West Continues Sponsorship of The Kerry Way Ultra for Third Consecutive Year 1
21st June 2024

Six West is proud to announce our continued sponsorship of The Kerry Way Ultra, one of Ireland’s most challenging and scenic ultra marathons. This year marks our third year as the main sponsor, reinforcing our commitment to supporting community-driven events that align with our values.

The Kerry Way Ultra series, held along the picturesque route of The Kerry Way in southwest Ireland, offers participants a unique and gruelling running experience. The event organisers have expressed their delight in having Six West as a partner once again.

Six West Continues Sponsorship of The Kerry Way Ultra for Third Consecutive Year 2

“The Kerry Way Ultra series of ultra marathons, held over the route of The Kerry Way in southwest Ireland, are delighted to have Six West on board as sponsors for the third year running. It is a pleasure to partner with this Irish-based aviation specialist,” said Eileen Daly, Race Director.

She continued, “Six West and Kerry Way Ultra have a lot in common, such as environmental awareness through partnerships like Leave No Trace and the International Trail Running Association Green Program. Our community initiatives include donations to Tidy Towns and local sports pitches, encouraging volunteering, and supporting local causes and community centres.

The generous support from Six West is crucial to the success of The Kerry Way Ultra events. It raises the profile of the races, keeps entry costs low to ensure broad participation across different ages and backgrounds, and enables the event to donate to various communities and initiatives along the route. Additionally, Six West’s contribution helps provide a world-class satellite tracking system, enhancing the safety of all participants and creating a new kind of sports entertainment known as dot-watching.

Analytics after each year’s events show interesting insights, with a global reach of families, friends, supporters, allies, and interested onlookers. The broad exposure through social media, Facebook, Instagram, podcasts, and our new website ensures that The Kerry Way Ultra, sponsored by Six West, will be a ‘Sold Out’ event again for 2024,” she added.

Jason Williamson, founder of Six West and an avid ultra marathon runner who participates in The Kerry Way Ultra, shared his thoughts: “Supporting The Kerry Way Ultra is a natural fit for Six West. As a participant, I’ve seen firsthand the dedication and passion that goes into organising this event. It’s inspiring to be part of something that not only challenges us as runners but also gives back to the community and promotes environmental stewardship. It started as a grass roots, local, athletic event eleven years ago and has now become an iconic event on the global ultra running calendar. It is a true Irish success story, something we are very proud to support. 

Six West Continues Sponsorship of The Kerry Way Ultra for Third Consecutive Year 3

The Kerry Way Ultra 2024 will be held on September 6th and 7th, and as the event fast approaches, we look forward to another successful year. We encourage everyone to check out the event’s website ( for more exciting details.

Stay tuned for further updates as we countdown to the race. Together, we can make The Kerry Way Ultra 2024 an unforgettable experience for all participants and supporters.

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